Native ads appear like interesting and relevant news items or stories, usually at the end of articles. For instance, while browsing through the tech section of Business Insider, you may see a story titled “Top 10 Gadgets Under $50,” which has been sponsored by the
SuperGadget.Store. The basic idea behind native advertising is making ads appear less like ads.
Here are some of top native advertising platforms.
Outbrain is the best bet when it comes to monetizing a website in CPC model through sponsored content if the publisher has just the right quality of content. The network offers an RPM rate of 37 cents to USD 1.12 per thousand page views. It provides users to promote articles, videos, infographics, slideshows and other earned media. 80% of the world’s leading brands use Outbrain. Some of them are The Guardian, Washington Post, Men’s Health, Runner’s World. Outbrain supports high-quality content. Therefore all the advertisements in the Outbrain network are directly approved by the editorial team. Hence the ad quality is excellent providing a transparent viewing experience to all visitors. Outbrain is the best native platform for monetizing US traffic. If you’re a marketer, I suggest you to gets started with Outbrain since it is self-serve and the daily spend is also quite affordable.
RevContent, which offers almost 250 billion recommendations per month, is a versatile platform for media brands and advertisers. RevContent has fast become the best performing native ad network with the highest CPM rates in the industry and other features such as support for different geographic, contextual and demographic channels. Having some of the top international content marketers like Forbes, CBS, Reuters, International Business Times in its publisher list only validates that. This network is fully compatible with AdSense which again is a big advantage. The average RPM for RevContent is around 44 cents. CPM rates can go as high as USD 3. While other ad networks take a cut of 50-40% of the advertiser’s earnings, RevContent’s 20% revenue share has made this more profit-oriented for both advertisers and publishers. RevContent is good at monetizing the US and global traffic.
Taboola is one of the best native ad platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, with USA Today, Business Insider, Chicago Tribune, and The Weather Channel. It is the largest content marketing platform in the world and offers a 50% revenue share to publishers which is quite steep when compared to industry standards. This network has a strong regional advertiser base across the world which results in great variety in creatives and nature of the ads. Taboola has some of the biggest brands like Forbes, NY Times, TMZ and USA Today on its publisher list. Taboola is a PPC network where publishers only get paid for clicks. The RPM of a Taboola ad can up to $2 and more depending on the traffic quality and location. Taboola has a fill rate of almost 100%. Taboola monetizes global and Indian traffic very well.
AdNow is a native ad network that’s been in the business since 2014. It currently has over 190k partners and serves well over 4 billion impressions to over 900 million users worldwide, monthly.
The network generates revenue by showing targeted content recommendations on your website or mobile app – picked from their sponsored content marketplace providers. Keep in mind, sites/apps with a predominantly female audience are best positioned to make the most ad revenue from AdNow.
The registration and setup barely take 5 minutes. You get a widget code that is compatible with other ad systems on your site/app. And you start out with $20 payouts, received weekly via Paypal or Wire.
As with Taboola, AdNow lets you promote your content through their self-serve platform for up to 50% boost in page views. Unlike Taboola, the ads are pre-moderated (read: safe). If you need it, you can get a personal manager who speaks your language for help.
MGID is one of the oldest advertising networks around and enjoys a huge global market share, with some of the top international publishers and advertisers across its network. Blinkbox, Tradedoubler, Snakkle and Organic Authority are some of the many quality publishers partnering with MGID. The CPM rates of MGID are in the range of 1 to 5 cents, which increases for tier-1 traffic. News and viral sites have the highest CTR with an average RPM of USD 1. MGID is a safe option for monetizing traffic from Asia and Latin America. It is one of the recommended native ad platform for marketers who are into traffic arbitrage.