6 biggest boot deals in football

From iconic players to groundbreaking collaborations, explore the "6 Biggest Boot Deals in Football" and delve into world where sport & style meet

In the dynamic world of football, where talent and passion collide, one aspect never fails to capture the spotlight – the game-changing boots that adorn the feet of athletes on the pitch. As players sprint, dribble, and score, their boots become an extension of their identity, embodying both style and functionality. In this article, we delve into the heart of the action to uncover the "6 Biggest Boot Deals in Football." From iconic collaborations to technological innovations, these partnerships between players and brands not only define the aesthetic of the sport but also reflect its ever-evolving essence. Join us as we explore the lucrative world of football boot endorsements and the personalities that sport them with pride.

6. Jack Grealish(Man City) – Puma, £10 million-a-year

Jack Grealish

Manchester City's record-breaking acquisition, Jack Grealish, has recently inked a lucrative footwear partnership with Puma, surpassing the agreements made by his fellow England teammates.

Reportedly, Grealish, who transitioned from Nike to Puma, enjoys an impressive £10 million annually as part of his new deal. The 27-year-old, a former Aston Villa player, who made a substantial £100 million move to City in 2021, is poised to emerge as a prominent ambassador for the brand, having committed to a contract that extends until the conclusion of the 2027-28 season.

5. Kylian Mbappe(PSG) – Nike, £14 million-a-year

Kylian Mbappe

In 2019, the renowned French football talent, Kylian Mbappe, inked an extensive decade-long contract with the American sportswear giant, "Nike." The unveiling of Kylian Mbappe's Nike Boot Deal took place prior to the commencement of the 2019-2020 season. This marked a pivotal moment for Mbappe, who had initially joined forces with the brand back in 2015 and subsequently ascended to the position of their prominent ambassador.

Following his triumphant conquest of a World Cup title, his achievements in Ligue 1 with Monaco, and his stellar role as a standout player for PSG, Kylian Mbappe's prowess attracted the attention of rival sportswear giants like Adidas and Puma. The year 2019 saw Kylian Mbappe caught in the midst of a spirited bidding contest between Nike and Adidas.

Ultimately, the prolific PSG striker secured a fresh contract deal valued at an impressive £140 million, encompassing a decade of collaboration with Nike.

4. Cristiano Ronaldo (Al Nassr) – Nike, £15million-a-year

Cristiano Ronaldo

Ever since Cristiano Ronaldo's arrival at Manchester United in 2003, he has exclusively donned footwear from the prominent American sportswear label, "Nike." A collaborative decision between Nike and Cristiano Ronaldo led to the prolongation of their partnership, a development that was unveiled as the Cristiano Ronaldo Nike Boot Deal extension in 2016.

The contractual arrangement forged between Cristiano Ronaldo and Nike is an impressive £15 million per annum. Adding to this association's significance, after a substantial tenure of nearly a decade, he solidified his connection with the brand by entering into a lifetime agreement with Nike. This momentous commitment propelled football's preeminent star into the league of billionaires. Notably, he achieved the distinction of being the premier footballer to surpass the billion-pound milestone through endorsement, establishing a remarkable record in the realm of sports endorsements.

3. Lionel Messi (PSG) – Adidas, £18million-a-year

Lionel Messi

Prior to departing from Barcelona, the iconic figure regarded as football's greatest player cemented his legacy by entering a lifetime boot deal agreement with the renowned brand Adidas. The Lionel Messi Adidas Boot Deal was formally unveiled in 2017, marking a pivotal chapter in his illustrious career. This transformative pact propelled the stellar football personality into the esteemed realm of billionaires, a feat accomplished by only a select few. Among his contemporaries, only Cristiano Ronaldo stands ahead in terms of endorsements.

A distinctive characteristic of the Argentine football maestro is his unwavering loyalty to Adidas. From his early days on the field, Lionel Messi has exclusively sported Adidas boots, a testament to his deep-rooted connection with the brand. The landmark year of 2017 witnessed Leo Messi's endorsement of a lifetime boot contract deal with Adidas, an astonishing venture estimated at an impressive £1 billion.

As of the present, the ongoing boot contract arrangement stands at an impressive £18 million annually, reaffirming Messi's enduring influence and stature within the world of sports endorsements.

2. Erling Haaland(Man City) – Nike, £19.3 million-a-year

Erling haaland

The Manchester City forward, currently one of the most sought-after assets in the world of sports, solidified his commitment by signing an extensive boot sponsorship deal earlier in 2023. This substantial partnership, valued at an impressive £19.3 million and spanning over a decade, underscores his prominence in the field.

Erling Haaland renewed his affiliation with Nike after his prior arrangement with the renowned Oregon-based sportswear brand concluded in January 2022. This new agreement not only emphasizes his enduring collaboration with Nike but also attests to his status as a significant figure in the global sporting landscape.

1. Neymar(Al Hilal) – Puma, £23 million-a-year


In September of 2017, Neymar sent shockwaves through the football community and among fans by finalizing his transition from Barcelona to Paris Saint-Germain. Displaying his tendency to alter contracts midway, he once again surprised observers by parting ways with Nike to embrace an offer from Puma. This marked consistency in his approach to contracts. In September 2020, the noteworthy agreement materialized as the Neymar Jr Puma boot deal.

Subsequently, he secured an extraordinary £23 million per annum arrangement – a landmark contract within the realm of sports sponsorships – with Puma. This substantial collaboration encompasses the Puma KING Platinum boot in an elegant black and white color scheme. This move reaffirmed Neymar's ability to command not only attention on the field but also in the commercial sphere, solidifying his status as a prominent figure in the world of sports endorsements.

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